Why Blogging is a Game-Changer for Your Brand (and Not Just For SEO).

Blogging isn’t just about SEO. Sure, it helps your website rank higher and pulls in more traffic, but there’s a lot more to it. Here are 5 non-SEO reasons why blogging is a must-have for your brand.

1. Blogs help you build trust with your audience

Trust is everything. The more your customers feel they know you, the more they trust you, and the more likely they are to buy from you. Blogging gives you the perfect platform to show the human side of your brand.

As a client, you'll know I’m always banging on about trust signals. I’m the one bugging you to "replace that CGI of your new spa facilities with a shiny new photo" or "TELL THE WORLD that the guys who started Innocent Smoothies have invested in your company" or simply "show off your local knowledge" (because hey, the best oat milk flat white spots are important – potential customers Google that).

Share your stories, day-to-day experiences, and behind-the-scenes insights in your blog posts. Let your audience see the real people behind the business. Whether it’s where you get your coffee or the latest trade show you attended, these personal touches make your brand relatable and trustworthy.

2. Fuel Your Social Media

Ever feel like the social media content generating part of your brain is empty? Blogging provides a treasure trove of content for your social media channels. One blog post can be sliced and diced into several social media updates, saving you time and effort.

Use snippets, quotes, and key points from your blog posts to create engaging social media content. This not only keeps your social media buzzing but also drives traffic back to your blog, creating a cycle of content promotion.

Believe me, it’s much easier to pull a snippet from your blog than to come up with a brand-new social media post every time.

3. Keep Your Readers Entertained

People love a good story. Even the most straightforward blog post can be engaging if it’s written well. Adding a touch of humour, interesting anecdotes, and a clear narrative can make your content more entertaining and memorable.

Real people are everything. In a former life, I worked for River Cottage (remember Hugh Fearnley-Whittingstall?), and we got a new General Manager. My boss was super keen for me to "put up a blog about it" (you know, the typical "River Cottage appoints new GM" post). Instead, I grilled him, found out who he really was – an accomplished diver who lived in South America. That’s the stuff people want to read.

Just remember to keep the story on brand. If you’re a property investing pension fund, it wouldn’t be wise to talk about your weekend antics, stick to what fits. Be true to your brand.

4. Expand on Your Sales Points

Your website’s main goal is to convert visitors into customers, so every word needs to be spot-on. But some stories and explanations are too detailed for your product pages.

Blogging gives you the space to dive deep into your unique selling points. For example, if you’re becoming a B Corp or have installed an electric charging point, and you know that’s important to your customers and guests, use the blog to rave about it. We call it sneaky selling. You’re not selling... but you really are.

5. Show Off Your Expertise

Regularly blogging about your industry shows you know your stuff and are up-to-date with the latest trends. This builds your brand’s credibility and positions you as an authority.

Share insights, analysis, and opinions on industry news (or if you’re location based, local news!). Offer valuable information that your audience can’t find elsewhere. By consistently providing expert content, you’ll strengthen your brand’s reputation and build a loyal following.

Wrapping Up

Blogging is a powerhouse that goes beyond SEO. It builds trust, engages your audience, fuels your social media, expands on sales points, and showcases your expertise. If you’re not already blogging, now’s the time to start. Dive in, share your stories, and watch your brand grow.