Do new build house builders need Google Ads?
The vast majority of our clients are in the property industry. From PBSA to castles, from BTR to retirement living – they all know that high-quality PPC advertising is vital. These brands have top-notch copywriting, excellent targeting, and sometimes even a bit of cheeky banter between competitors.
But when it comes to selling new build homes, we've seen PPC campaigns that don’t tap into the full potential of PPC. Big home builders are targeting locations where they have no properties, using generic phrases like “in your area,” and sending users to landing pages irrelevant to their search.
Clearly, some of these companies are using PPC without fully understanding its power or how it can boost their brand. So, house builders, here’s a reminder of why PPC is a must-have for any property company looking to move those new builds off the market:
Location, Location, Location: One of the biggest perks of PPC is targeting specific geographic areas. This is gold for property companies selling new builds. With PPC, your ads hit the screens of people actually looking to buy in your area, saving you ad spend and upping your chances of making a sale. So, turn off those “dynamic ads” and zero in on where you want to shift those new homes.
Speed: Time is money, especially when selling new builds. You want those homes off the market fast, and PPC can make that happen. Get your ads live in no time and start seeing results almost immediately. Start advertising before your show homes are even finished, gather a list of hot leads, and your sales team will thank you.
Control: With PPC, you’re in the driver’s seat. Decide who sees your ads, when they see them, and how much you spend. This flexibility lets you tweak your campaign for the best results. Filter out those who don’t match your target budget or aren’t looking to move right now.
Cost-effective: PPC is budget-friendly. You only pay when someone clicks on your ad, making it a cost-effective way to reach potential buyers. Set a budget that suits you and never worry about overspending. Even with a smaller budget, you can engage the right people without breaking the bank.
Measurable Results: The beauty of PPC is in its measurable results. Track clicks, source locations, and spending to make informed decisions and optimise your campaign. Show your marketing prowess with solid data – a win for any in-house marketer working with an external PPC agency.
PPC is a powerhouse for property digital marketing, especially for selling new build homes quickly and efficiently. It allows you to target specific locations, control ad visibility, and track performance, leading to great results in no time. So, new build marketers, don’t wait. Shake up your adverts, make a few tweaks, save money, and watch the interest pour in.
